Bordeaux, France
Negotiation consulting,
coaching and training.
We advise companies and their leaders on the negotiations that matter most: the ones where money, relationships or reputation are genuinely at stake.
What we do
Three ways we work with you.
Consulting
We sit at the table with you, or behind you. Crisis situations, M&A, key accounts, disputes, partnerships, restructuring.
Coaching
One-to-one work with executives and negotiators, on a real deal in progress or to build lasting capability.
Training
Tailored programmes for sales teams, buyers, managers and leadership, built around your actual cases.
Every engagement is confidential by default. We never act for both sides of the same negotiation.
Who you work with
Alexandre Baumberger
Founder and Director of NEGOCOACH. Negotiation professor at KEDGE Business School, former judge at the Bordeaux Commercial Court, with twenty years in audit and as a company director.
That combination is the point: negotiation seen from the classroom, from the bench, and from the other side of the table, where the consequences are real.
Our reference work
360 negotiation techniques, decoded.
We publish the largest French-language library of negotiation techniques: 360 entries, each with its origin, its mechanics, how it plays out across eight contexts, its failure modes and its evidence base. From Harvard and the FBI to Chinese stratagems and Japanese nemawashi.
It is free, and it is in French.
Explore the library (in French)Have a negotiation coming up?
Tell us the situation. First conversation is confidential and free.
We work in French and English. Our website is in French: this page is a summary in English.