NEGOCOACH
354
Origin : AI-augmented negotiation

🤖 AI-augmented negotiation

AI & decision support

AI-assisted negotiation: research on negotiating agents (N. Brown et al., CICERO, Science 2022), decision support and bias detection; preparation and debriefing with large language models.

Full detail in the “Origin & history” section below.

354

Scenario and Strategy Generation

Négociation augmentée par l'IA Technique 354 / 360
Alexandre Baumberger

Author of the library

Alexandre Baumberger

Negotiation lecturer at KEDGE Business School

A rare threefold background serving negotiation: teaching, commercial justice and audit, backed by experience as a company director in Bordeaux.

  • Teaching, KEDGE Business School Negotiation lecturer since 2014 (12 years).
  • Commercial justice, Commercial Court Judge from 2018 to 2026: litigation, then insolvency proceedings.
  • Audit & advisory, over 20 years Tax, employment and financial audit in major firms, for large groups.
In brief

This technique consists in enlisting a generative AI to produce, before and during a negotiation, a range of possible scenarios, equivalent alternative offers (MESO) and decision trees that map out the sequences of move and counter-move. It turns preparation, often linear and intuitive, into a systematic and rapid exploration of the space of possible agreements. The negotiator no longer settles for a plan A and a plan B: they have a portfolio of costed, ranked and ready-to-use trajectories. Here the AI acts as a strategic simulator and a decision-analysis partner, without replacing human judgment on values, the relationship and ethics.

Reading level

At a glance

Its family profile at a glance

Effectiveness Psychologicalimpact Discretion Preparation Relationalrisk Ethics
5.7 / 10 Tactical potential

Vigilance: moderate (4.0/10) · Preparation required: 8/10

Grounding in the source school Documented school

Indicative profile: it situates the “Négociation augmentée par l'IA” family as the AI-augmented negotiation school practises it, not this technique taken in isolation. Techniques from the same family and school therefore share the same profile. NEGOCOACH editorial rating out of 10, non-experimental · the higher the “relational risk” value, the more costly the technique is to the relationship.

NEGOCOACH assessment

How to read this rating

Tactical potential 5.7/10 (effectiveness, impact, discretion) and vigilance moderate (relational and ethical risk): two distinct readings, deliberately never merged into a single score that would reward risk. NEGOCOACH editorial rating calibrated from the “Négociation augmentée par l'IA” family and the “AI-augmented negotiation” school. Each criterion is rated out of 10; click to understand what it measures.

  • Effectiveness 7/10 · High

    How far the technique can carry the negotiation in the intended direction when it is well executed.

  • Psychological impact 5/10 · Moderate

    Strength of the effect produced on the counterpart's perceptions, emotions and decisions.

  • Discretion 5/10 · Moderate

    How hard it is for the other party to notice the technique is being used. A high value = very discreet.

  • Preparation 8/10 · Very high

    The information, analysis and rehearsal required upfront to use it effectively.

  • Relational risk 3/10 · Low

    Potential cost to the relationship and to trust if the technique is spotted, refused or fails. A high value = riskier.

  • Ethics 6/10 · High

    Moral acceptability: fairness, transparency and respect for the counterpart's autonomy. A high value = more defensible.

Level of evidence

Documented school

The school this technique stems from is documented by recognised work and established practice, without experimental consensus. This indicator qualifies the school, not this technique taken in isolation.

Indicative NEGOCOACH editorial rating, for teaching purposes. For “Relational risk”, a high value signals a cost to the relationship, not a quality.

Summary: Scenario and Strategy Generation


Origin & history

The technique combines three legacies. Decision analysis applied to negotiation (decision trees, option trees, scoring) was formalised by Howard Raiffa in "The Art and Science of Negotiation" (Harvard University Press, 1982) then extended in "Negotiation Analysis" (2002). Multiple equivalent simultaneous offers (MESO) were theorised by Victoria Husted Medvec and Adam D. Galinsky (Northwestern University) in the 2000s, with empirical validation by Leonardelli, Gu, McRuer, Medvec and Galinsky (2019). Scenario planning comes from strategic foresight (Herman Kahn at RAND, Pierre Wack at Shell, 1960s-1970s). The novelty, from 2023 onwards, lies in using large language models (LLMs) to generate and iterate these scenarios, MESOs and trees at high speed.


Definition and principle

An AI-assisted preparation and steering process in which the negotiator formulates the context to a generative model (stakes, the parties' interests, constraints, BATNA/MESORE, possible agreement zones), then asks it to produce: (1) several scenarios of how things unfold (favourable, median, degraded, breakdown); (2) a set of alternative offers of equivalent value for the sender but differently weighted for the other party (MESO); (3) decision trees spelling out the branches "if the other responds X, then I propose Y", with estimated probabilities and gains. The negotiator critiques, corrects and selects these outputs; the AI serves as an option generator and a "red team", never as a decision-maker.


Objectives of the technique

  • Broaden the space of solutions considered and fight fixation on a single offer or a single path (anchoring bias on one's own plan).
  • Quickly build credible MESOs to better probe the other party's preferences while projecting flexibility and cooperation.
  • Anticipate the other side's reactions via decision trees and prepare responses to each branch (multi-move game).
  • Cost and rank the scenarios (probability, value, risk) to decide knowingly rather than on intuition.
  • Save preparation time and free the negotiator for the relational, ethical and judgment work the AI cannot take on.

Concrete examples of application

Application by context

The same technique, across every negotiation settings

Context 1 / 8

Sales negotiation

Before a key-account meeting, the salesperson asks the AI for three equivalent offers (firm price / price + services / multi-year subscription) and a tree anticipating objections on price, lead time and warranty, so as to arrive with a prepared response for each fork.

Context 2 / 8

Procurement negotiation

The buyer has several basket scenarios generated (volume vs. lead time vs. exclusivity) and a supplier-by-supplier decision tree, to identify the mix that maximises their value while remaining acceptable on the seller's side.

Context 3 / 8

Labour negotiation

In a pay or company-agreement negotiation, the HR director and the elected representatives have package scenarios simulated (pay rise / working time / bonuses / remote work) at an equivalent total cost, then a tree of possible responses in the event of deadlock or a strike notice.

Context 4 / 8

Crisis management

In a crisis cell (ransomware, commercial hostage-taking), the team has a quick "demand / stall / concede" decision tree produced with probabilised branches, so as not to improvise under stress and to keep several exits open.

Context 5 / 8

Political negotiation

For a coalition or a bill, the AI generates compromise scenarios (tradeable amendments) and maps who shifts with each concession, helping to build alternative offers capable of rallying a majority.

Context 6 / 8

Real-estate negotiation

Seller and buyer prepare MESOs combining price, vacancy date, conditions precedent and furniture, then a tree anticipating counter-offers and withdrawal, so as never to get stuck on the price slider alone.

Context 7 / 8

Cross-cultural negotiation

Before a negotiation with a foreign counterpart, the AI generates scenarios sensitive to cultural codes (pace, place of the relationship, hierarchy) and adapted offer variants, to be validated afterwards with a local expert to avoid misreadings.

Context 8 / 8

Family negotiation

In an inheritance or a divorce, the parties (or the mediator) have several division scenarios produced that are equivalent in value but different in nature (asset kept vs. cash vs. instalment plan), opening acceptable outcomes where a single split would crystallise the conflict.


Counter-techniques

Spot and neutralise this technique

Negotiation is also played on defence. Here is how to recognise this technique when it is used against you, and turn it around.

Detect

The signals that give it away

  • A sudden imbalance in the exchange
  • Pressure to decide quickly
  • An argument you cannot verify

Neutralise

The counters that defuse it

  • Slow down and reformulate
  • Ask for facts and sources
  • Concede nothing without a counterpart

Turn around

Turn it into an advantage

Name the manoeuvre: said out loud, a technique loses most of its power.

The trap to avoid

Reacting emotionally instead of coming back to the facts.

Strengths and weaknesses

Strengths: broad and rapid exploration of the space of agreements; reduction of fixation and anchoring biases on one's own plan; near-instant production of MESOs and trees that would take hours to build by hand; a "red team" effect allowing you to test your hypotheses; skill-building for less experienced negotiators. Weaknesses: the AI can hallucinate figures, probabilities or facts (false precision); it does not know the other party's real interests or red lines, which it infers; a risk of overconfidence in "clean" scenarios disconnected from the field; dependence on the quality of the prompt and the data provided; confidentiality issues if sensitive information is entered into an uncontrolled tool; value judgment, ethics and the relationship remain beyond the model's reach.


When to use this technique?

Particularly useful upstream, in the preparation phase, when the negotiation is complex and multi-issue (several tradeable variables), when the other side's scenarios are uncertain, when there is not enough time to build MESOs and trees by hand, or when you want to challenge your own strategy. Also relevant between two sessions to recalculate the branches in light of the information obtained. Less suited to very simple single-issue negotiations, to highly confidential contexts without a secure tool, or to situations where the input data is too thin to produce anything but generalities.


Famous cases

Business · Preparing a multi-issue supplier agreement with generated MESOs, A head of procurement prepares the renewal of a logistics contract. Rather than arriving with a single demand for a price cut, she describes to an AI assistant her interests (cost, lead times, volume flexibility, CSR commitment) and her budget constraints, then asks for three offers of equivalent value for her but weighted differently for the supplier: a steep price cut against guaranteed volume; a stable price against shortened lead times; a slightly higher price against a flexibility clause. The AI also produces a tree anticipating the supplier's likely responses. In session, presenting the three options simultaneously lets her observe which one the supplier prefers, revealing its true priorities, and converge towards an agreement both parties judge more flexible and cooperative. This sequence illustrates the documented contribution of MESOs (Leonardelli et al., 2019) amplified by the speed of AI generation.

Diplomatic · Mapping the branches of a multilateral negotiation, A team preparing a multilateral negotiation (several delegations with partly opposing interests) uses an AI to generate an extended decision tree: for each conceivable concession on a file, the model proposes which delegations are likely to shift and which counter-concessions they might demand. The human team corrects the erroneous hypotheses thanks to its field knowledge, prunes the unrealistic branches and retains two robust proposal sequences. A representative scenario, not attributed to an identified real negotiation, illustrating the use of Raiffa's decision tree at the scale of a multi-actor game.


Common mistakes

  • Taking the probabilities and figures produced by the AI as reliable data when they are often estimated or hallucinated (false precision).
  • Providing thin or biased context: the AI merely amplifies what it is given and projects imaginary interests onto the other side.
  • Building MESOs that are not genuinely of equivalent value to yourself, which traps the sender instead of the other party.
  • Relying on the scenarios to the point of rigidifying your stance and ceasing to listen to the counterpart's real signals in session.
  • Entering confidential information (floor prices, strategy, personal data) into an unsecured tool, creating a leak risk.

How to recognise and counter this technique

Faced with a visibly over-prepared opponent rolling out perfectly calibrated multiple offers, keep in mind that the structure of MESOs is designed to make you reveal your preferences: compare the options against YOUR interests and your MESORE, not just against one another, and do not hesitate to answer "none as they stand, here is what matters to me". Ask how the figures and probabilities were established: a precision that does not withstand the question betrays an unvalidated automatic generation. Slow the pace, introduce a variable their decision tree did not anticipate, and test the real solidity of the mandate behind the scenarios presented.


Limits and ethics

Limits: quality is entirely dependent on the input data and subject to hallucinations; the AI is unaware of the other side's real interests, the unspoken and their red lines; it carries no value judgment or ethical sense. Ethics: transparency does not require revealing that you used an AI, but forbids invoking false "objective" data generated by the machine to manipulate; the confidentiality of third parties (personal data, trade secrets) must be protected and GDPR-compliant (RGPD); in mediation or a sensitive context, the tool must remain a thinking aid and not a means of unbalancing a vulnerable party that has no access to it. Responsibility for the decision remains entirely human.


Variants and related techniques

Related techniques: Multiple Equivalent Simultaneous Offers (MESO), whose production this technique automates; Raiffa's decision analysis and decision trees; scenario planning (strategic foresight); war-gaming / negotiation simulation (role-play, red team); AI-assisted preparation of the "Prepare my negotiation" kind (interest mapping, BATNA/MESORE); the use of AI as a training partner (conversational simulator) or as a transcript analyst in post-negotiation.


Going further

  • Howard Raiffa, The Art and Science of Negotiation, Harvard University Press, 1982 (foundations of decision trees and analysis applied to negotiation).
  • Program on Negotiation (Harvard Law School), educational articles on MESOs: pon.harvard.edu.
  • Leigh Thompson, The Mind and Heart of the Negotiator, Pearson (chapters on multiple offers and value creation).
  • Documentation and guides on the responsible use of LLMs in strategic preparation (scenario-generation prompts, managing confidentiality and hallucinations).

Scientific foundations

  • Howard Raiffa (1982) The Art and Science of Negotiation Harvard University Press, Cambridge (MA)
  • Geoffrey J. Leonardelli, Jun Gu, Geordie McRuer, Victoria Husted Medvec, Adam D. Galinsky (2019) Multiple equivalent simultaneous offers (MESOs) reduce the negotiator dilemma: How a choice of first offers increases economic and relational outcomes Organizational Behavior and Human Decision Processes, vol. 152, p. 64-83
  • Howard Raiffa (with John Richardson and David Metcalfe) (2002) Negotiation Analysis: The Science and Art of Collaborative Decision Making Belknap Press / Harvard University Press

Quick exercise

Test yourself before answering

Answer in your head, then reveal the solution. Memory is built through active recall.

1 Quels signaux doivent vous alerter ?
  • A sudden imbalance in the exchange
  • Pressure to decide quickly
  • An argument you cannot verify
2 Quelles parades appliquer ?
  • Slow down and reformulate
  • Ask for facts and sources
  • Concede nothing without a counterpart

Frequently asked questions

The questions we get most

What is the "Scenario and Strategy Generation" technique?

This technique consists in enlisting a generative AI to produce, before and during a negotiation, a range of possible scenarios, equivalent alternative offers (MESO) and decision trees that map out the sequences of move and counter-move. It turns preparation, often linear and intuitive, into a systematic and rapid exploration of the space of possible agreements. The negotiator no longer settles for a plan A and a plan B: they have a portfolio of costed, ranked and ready-to-use trajectories. Here the AI acts as a strategic simulator and a decision-analysis partner, without replacing human judgment on values, the relationship and ethics.

Is the "Scenario and Strategy Generation" technique ethical?

It sits on the line: effective, but it can tip into manipulation if it exploits an information asymmetry. Use it with measure and without deliberate deceit.

How do you defend against "Scenario and Strategy Generation"?

Reacting emotionally instead of coming back to the facts. The right reflex: slow down and reformulate.

What is the "Scenario and Strategy Generation" technique based on?

NEGOCOACH does not assess the experimental validation of this technique in isolation. What we document is the grounding of its source school (AI-augmented negotiation): documented school. Full detail is in the "At a glance" section of this page.

Practise with AI

Three ready-to-use prompts

Copy, paste into your assistant, replace the [brackets]. Works with ChatGPT, Claude, Gemini, Mistral, Perplexity.

Prepare

Build your plan before the meeting

You are an expert negotiation coach. Help me prepare to use the "Scenario and Strategy Generation" technique in the following situation: [describe your situation]. Give me: the conditions for success, a 3-step script, my counterpart's likely objections and how to answer them.

Simulate

Rehearse against an AI counterpart

Play the role of my counterpart in a negotiation. I am going to test the "Scenario and Strategy Generation" technique. React realistically and with resistance, do not give in too quickly, then at the end analyse my performance and suggest 3 concrete improvements.

Debrief

Analyse a past negotiation

Here is how my negotiation went: [paste the exchanges]. Analyse whether the "Scenario and Strategy Generation" technique was used well, what worked, the mistakes made, and spell out precisely what I could have done better.

References

Bibliography & credible sources

Founding works of the 🤖 AI-augmented negotiation school this technique belongs to.

  • Human-level play in the game of Diplomacy (CICERO), Science

    Article

    FAIR (Meta) - N. Brown et al. · 2022

  • Noise: A Flaw in Human Judgment

    Book

    D. Kahneman, O. Sibony & C. Sunstein · 2021

  • Co-Intelligence: Living and Working with AI

    Book

    E. Mollick · 2024

AI-assisted negotiation: research on negotiating agents (N. Brown et al., CICERO, Science 2022), decision support and bias detection; preparation and debriefing with large language models.

On video

See the technique in action

Videos to picture Scenario and Strategy Generation and anchor it through examples.

A verified video selection is being enriched; the search above already surfaces the best videos on the topic.

Technique map

Where this technique sits

Every technique sits within a network: what it draws on, what it combines with, where it applies, and how to defend against it.

Key takeaways

  • En une phrase

    This technique consists in enlisting a generative AI to produce, before and during a negotiation, a range of possible scenarios, equivalent alternative offers (MESO) and decision trees that map out the sequences of move and counter-move. It turns preparation, often linear and intuitive, into a systematic and rapid exploration of the space of possible agreements. The negotiator no longer settles for a plan A and a plan B: they have a portfolio of costed, ranked and ready-to-use trajectories. Here the AI acts as a strategic simulator and a decision-analysis partner, without replacing human judgment on values, the relationship and ethics.

  • The right reflex

    Name the manoeuvre: said out loud, a technique loses most of its power.

  • Never do this

    Reacting emotionally instead of coming back to the facts.

5.7/10 tactical potential Moderate vigilance Documented school

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