Sales negotiation
A prospect thinks the quote is too expensive. The salesperson validates: “Your reaction is perfectly legitimate; at this budget level one expects a clear return on investment.” The client, feeling understood rather than countered, drops their guard and sets out their real decision criteria.
Validate the logic of the objection before answering it (“It is only natural that you should ask the question”), then move on to value, never to defence.
Avoids the justification reflex that stiffens the buyer; brings out the real criterion behind the price.
Systematic or recited validation rings hollow and signals a learned technique rather than genuine listening.