Sales negotiation
A client demands a price cut; on digging deeper, one discovers that their real interest is to spread out their cash flow, a payment schedule resolves the deadlock without touching the price.
🎓 Harvard School
Principled negotiation
R. Fisher & W. Ury, "Getting to Yes", Harvard Negotiation Project, 1981.
Full detail in the “Origin & history” section below.
A position is what you ask for ("I want 300,000 euros"); an interest is the underlying reason ("I need to fund my next project"). Exploring the interests behind positions unlocks agreements that are impossible to reach while staying on the figures alone, because several solutions may satisfy one and the same interest.
At a glance
Vigilance: low (2.0/10) · Preparation required: 8/10
Indicative profile: it situates the “Structural negotiation” family as the Harvard School school practises it, not this technique taken in isolation. Techniques from the same family and school therefore share the same profile. NEGOCOACH editorial rating out of 10, non-experimental · the higher the “relational risk” value, the more costly the technique is to the relationship.
NEGOCOACH assessment
Tactical potential 6.3/10 (effectiveness, impact, discretion) and vigilance low (relational and ethical risk): two distinct readings, deliberately never merged into a single score that would reward risk. NEGOCOACH editorial rating calibrated from the “Structural negotiation” family and the “Harvard School” school. Each criterion is rated out of 10; click to understand what it measures.
How far the technique can carry the negotiation in the intended direction when it is well executed.
Strength of the effect produced on the counterpart's perceptions, emotions and decisions.
How hard it is for the other party to notice the technique is being used. A high value = very discreet.
The information, analysis and rehearsal required upfront to use it effectively.
Potential cost to the relationship and to trust if the technique is spotted, refused or fails. A high value = riskier.
Moral acceptability: fairness, transparency and respect for the counterpart's autonomy. A high value = more defensible.
School grounded in experimental research
The school this technique stems from is grounded in replicated, peer-reviewed experimental work. This indicator qualifies the school, not the experimental validation of this technique taken in isolation.
Indicative NEGOCOACH editorial rating, for teaching purposes. For “Relational risk”, a high value signals a cost to the relationship, not a quality.
This lies at the heart of principled negotiation developed by the Harvard Negotiation Project (Fisher and Ury, Getting to Yes, 1981). The now-famous illustration is that of the two sisters quarrelling over an orange: on digging deeper, one discovers that one wants the pulp for a juice, the other the peel for a cake, the perfect agreement was invisible as long as they dug in on "I want the orange". Fisher and Ury show that most deadlocks stem from confusing position with interest.
The technique consists in answering each position with a "why?" or a "what for?", so as to trace back to the real interest. Once the interests are identified, one looks for options that satisfy them, often at a lower cost than the stated position.
Application by context
A client demands a price cut; on digging deeper, one discovers that their real interest is to spread out their cash flow, a payment schedule resolves the deadlock without touching the price.
Employees demand a pay rise; their deeper interest is recognition and security, prospects for advancement and targeted bonuses can partly meet it.
A negotiator seeks what the entrenched party really wants (to be heard, to protect their dignity) rather than focusing on their stated demands.
Two states digging in over borders trace back to their interests (security, access to water, national pride) in order to devise guarantees that satisfy each of them.
A seller is stuck on their price; their real interest is to stay in the property for a few months, a temporary-occupancy clause unlocks the sale.
In a division of an estate, each party lays claim to the house; the real interests (memories, profitability, proximity) make it possible to devise a bespoke arrangement.
Counter-techniques
Negotiation is also played on defence. Here is how to recognise this technique when it is used against you, and turn it around.
The signals that give it away
The counters that defuse it
Turn it into an advantage
Propose an alternative frame that favours you, rather than enduring theirs.
Accepting the other side's ground without ever discussing it.
The technique enlarges the pie instead of dividing it, opens up creative solutions and preserves the relationship. Its limitation: it requires time, trust and a counterpart willing to reveal their interests; against a pure balance of power, it is not enough.
Ideal in complex or long-term negotiations where value can be created. To be combined with firmness on the criteria; less suited to a one-off, purely distributive transaction.
Diplomatic · Camp David 1978: the orange shared on the scale of a desert: During the Camp David accords, Egypt and Israel were dug in on irreconcilable positions concerning the Sinai peninsula: each claimed control of it. By digging into the underlying interests, the mediators brought to light that the Egyptian interest was sovereignty (the territory, a national symbol) whereas the Israeli interest was security (the absence of enemy tanks on its border). The solution: return the Sinai to Egypt (sovereignty satisfied) while largely demilitarising it (security satisfied). Two incompatible positions, two reconcilable interests. This example is used by Fisher and Ury themselves to illustrate the principle.
Business · The deadlocked budget that concealed two distinct needs: A representative scenario. Two directors are quarrelling over a single budget allocation, each demanding 'the whole lot'. Head-on opposing positions. On questioning the why, it emerges that one needs immediate cash for an urgent recruitment, the other a multi-year commitment to launch a long project. The solution combines a cash advance this year and a guaranteed funding commitment over three years: both interests are served without the division of the single allocation ever having been the real issue.
This lies at the heart of principled negotiation and is the most constructive technique in the repertoire: it deceives no one, it widens the field of solutions and makes possible agreements that bargaining over positions renders impossible. It would be dishonest to invent some hidden flaw for it. Two real limitations nevertheless deserve to be stated, precisely because its virtue causes them to be forgotten. The first is asymmetry: revealing your interests to someone who does not reveal theirs is to hand over a map of your needs to someone who will keep theirs. Principled negotiation presupposes a reciprocity that is never guaranteed, and Fisher and Ury themselves recall that one must know how to protect oneself from a party who does not play along. The second is more troubling: the "why?" question that serves to create value also serves to locate the other party's vital need, that is, the exact spot on which to press. The tool is the same, only the intention differs. Seeking the interest in order to widen the agreement is principled negotiation; seeking it in order to know where to press is intelligence-gathering.
Quick exercise
Answer in your head, then reveal the solution. Memory is built through active recall.
Frequently asked questions
A position is what you ask for ("I want 300,000 euros"); an interest is the underlying reason ("I need to fund my next project"). Exploring the interests behind positions unlocks agreements that are impossible to reach while staying on the figures alone, because several solutions may satisfy one and the same interest.
Yes. Used in good faith it stays within a fair negotiation: it structures the exchange without deceiving the other party. Being transparent about your intentions strengthens the long-term relationship.
Accepting the other side's ground without ever discussing it. The right reflex: negotiate the frame before the substance.
NEGOCOACH does not assess the experimental validation of this technique in isolation. What we document is the grounding of its source school (Harvard School): school grounded in experimental research. Full detail is in the "At a glance" section of this page.
Practise with AI
Copy, paste into your assistant, replace the [brackets]. Works with ChatGPT, Claude, Gemini, Mistral, Perplexity.
Build your plan before the meeting
You are an expert negotiation coach. Help me prepare to use the "The Interests-over-Positions Technique" technique in the following situation: [describe your situation]. Give me: the conditions for success, a 3-step script, my counterpart's likely objections and how to answer them.
Rehearse against an AI counterpart
Play the role of my counterpart in a negotiation. I am going to test the "The Interests-over-Positions Technique" technique. React realistically and with resistance, do not give in too quickly, then at the end analyse my performance and suggest 3 concrete improvements.
Analyse a past negotiation
Here is how my negotiation went: [paste the exchanges]. Analyse whether the "The Interests-over-Positions Technique" technique was used well, what worked, the mistakes made, and spell out precisely what I could have done better.
References
Founding works of the 🎓 Harvard School school this technique belongs to.
Getting to Yes, Negotiating Agreement Without Giving In
BookR. Fisher & W. Ury · 1981
The manifesto of principled negotiation: move beyond positional bargaining to negotiate on interests, separate the people from the problem, invent options for mutual gain and rely on objective criteria. The best-selling negotiation book in the world.
Getting Past No
BookW. Ury · 1991
The practical sequel to Getting to Yes: negotiating with a difficult, hostile or bad-faith counterpart. Ury lays out "breakthrough negotiation" in five steps, including the famous "go to the balcony" to master your emotions.
Negotiation Genius (Harvard Business School)
BookD. Malhotra & M. Bazerman · 2007
A modern synthesis of Harvard research: creating then claiming value, defusing biases, handling lies and negotiating from a weak position. Very rich in real cases and tools.
R. Fisher & W. Ury, "Getting to Yes", Harvard Negotiation Project, 1981.
On video
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Technique map
Every technique sits within a network: what it draws on, what it combines with, where it applies, and how to defend against it.
Spot its signals, neutralise it and turn it around with the defensive playbook on this page.
See the counter-techniquesA position is what you ask for ("I want 300,000 euros"); an interest is the underlying reason ("I need to fund my next project"). Exploring the interests behind positions unlocks agreements that are impossible to reach while staying on the figures alone, because several solutions may satisfy one and the same interest.
Propose an alternative frame that favours you, rather than enduring theirs.
Accepting the other side's ground without ever discussing it.
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